Show Me The Benefits!

Tell others the benefit of working with you, then watch THEM tell others.

This morning kicked off with a terrific BNI meeting – as all great mornings do – where one of the members asked for an introduction to a contact in another country. Wanting to be sure I was approaching my business associate in Poland with my best foot forward and informed, we met for a few minutes after the meeting just to be sure we were on the same page regarding the benefits of the introduction.

All of this got me thinking about one of our BNI Mini-Workshops that I would like to share so each of you can achieve the most out of your WOMBAT.

Education Coordinator’s Mini-Workshop
Title: Show Me The Benefits!

This is a 2-3 minute activity that involves those at the meeting.

You will need to read it through beforehand and be prepared. What you say out loud to the group is in bold type.

The purpose of this workshop is to highlight the benefits of each members business.

Ask the members the following question:

What are the benefits of your product or service?

Let a few members respond and repeat 2 or 3 responses to the group. Then ask them….

Write down now the three most important benefits that you can readily describe to a potential customer? Take out a pen and paper and write down three benefits now!

Now that you have written them down, turn to the member next to you and ask them to tell you three benefits of YOUR product or service.

Then reverse the roles! Don’t show them or tell them what you have written down.

Then ask the group for feedback from anyone who had their partner describe all three benefits?

Let me see your hands up please if you described all three benefits that your partner had written down BEFORE you see them?

Anyone got two?

One?

If your partner did not get all three then what does that tell you about your BNI participation?

What is it that you are not doing well enough?

So there is some homework for you before next week – work on your 60 second infomercial.

Cys Bronner

In networking: The more memorable (positive and helpful) you are, the better the results. Questions? Feel free to call BNI Executive Director Cys Bronner 866-889-3466 or email her at Cys.Bronner@BNI4success.com
Her motto: BNI, Making word of mouth marketing work for you

Click for more information or to join a BNI chapter in the Los Angeles area