Our BNI Education Coordinators offer so much during our business meeting with weekly mini-workshops. Truly great Education Coordinators, assist the chapter with a series of related workshops and articles, each one building on the last.
In addition to the Do You Have a WOM Plan? workshop outlined below there are countless Word-of-Mouth exercises available. My favorite resource for these are in The World’s Best Known Marketing Secret. Through the book there are step by step suggestions to build your WOMBAT (Word of Mouth Business Acquisition Tactics).
The hand to hand WOMBAT plan focuses on two key concepts that you must incorporate into your business in order to make yourself a master of Word-of-Mouth marketing. These 2 components are:
1. Developing a powerful, diverse network of contacts. and
2. Creating a positive message, comma delivered effectively.
The combination of the two results in a prosperous Word-of-Mouth business.
Do You Have a WOM Plan? mini-workshop
This is a 2-3 minute activity that involves those at the meeting. You will need to read it through beforehand and be prepared. What you say out loud to the group is in larger type in bold.
Ask the chapter the following question:
This morning I want to focus on where we are going? In particular, where each member, and their business, is going.
It has often been said that if you fail to plan, you plan to fail.
With that in mind, let me ask the following question. Do you have a WOM Marketing Plan?
Seek responses – ask individual members if necessary. You will probably get very few “yes”.
Now ask the question.
Why? Why is it that you do not have a plan? Seek responses.
So lets look at some things a WOM Marketing Plan might have in it.
- How many referrals do you plan to give each week/month?
- How many dance cards have you planned for each month?
- What extra networking activities have you planned each week?
- What results have you gained from the referrals you have already received?
- Have you kept your Referral Tracking System up-to-date?
These are just some of the aspects of an effective WOM Marketing Plan. Other things needed are – thank you letters/cards, catch-up phone calls and added value activities for your existing clients.
However, one thing is for sure, for you to get maximum value from BNI the minimum you need is the above.
Another step you could take is to revisit those aspects of the Member Success Programm that focus on planning.
In regards to number 5. Have you kept your Referral Tracking System up-to-date? I find that using Relate2Profit.com is an excellent tool. It was created by BNI member Mike Zinni for his use during his Referral Institute trainings and has been a WOMBAT boon to myself and other networkers.
Receive a 50% discount on your subscription at Relate2Profit.com when you use this referral code: BNI-Relate
In networking: The more memorable (positive and helpful) you are, the better the results. Questions? Feel free to call BNI Executive Director Cys Bronner 866-889-3466 or email her at Cys.Bronner@BNI4success.com
Her motto: BNI, Making word of mouth marketing work for you
Click for more information or to join a BNI chapter in the Los Angeles area